Saturday, July 13, 2013


ricochet: Wikipedia
My wife and I seem to conduct conversations in zig-zag format. What starts out as what to add to the grocery list will move to a discussion of the influence of Obamacare on her work in healthcare and conclude with us speculating why the neighbor's dislike of dogs results in his dislike of us personally.

I once thought this ricochet conversation style was the result of 1 + 1 = 3, a summation of our two characters. Now I think it is my fault, and she, being intellectually superior, is simply able to cope with my inability to stay on track.

A case in point: a denture cleaning commercial led me to the Electric Light Orchestra.

There's some sort of denture advertisement on television where the speaker says that denture material is different to the enamel of the human tooth.

Different to?

How can something be different to? Isn't it obvious that any difference is from?

And while you're thinking about that, I want to express my continuing frustration that even trained speakers and many people who depend on accurate communication—television reporters, for example—mispronounce "for" as "fir." 

Keep listening. You'll see that I'm right. And once you notice it, you'll never be able to stop noticing it.

It's the same thing with giant corporations paying big money for famous actors to do commercial voice-overs. Why? James Earl Jones, sure. And Sam Elliott. Distinctive voices both. But Gene Hackman for an airline. Or John Corbett for Wal-Greens. Why?

That brings us to great rock songs used in commercials, or maybe simply Bob Seger and the "Like a Rock" Chevy commercial, but then—CSI and The Who aside—that doesn't explain why I simply cannot quit obsessing over the name of the ELO song used to promote the Triple Crown horse races several decades ago. Doesn't Google know everything? Every time I drop some form of "cbs triple crown races elo song" into Google, the Wizards of Silicon Valley tell me it's ELO's "Fire on High" that was used by CBS for its Sports Spectacular broadcasts. But that's not Triple Crown racing is it? And I've listened to the song, all 5:32 minutes of it on YouTube, and I cannot pick out any melodic section that seems familiar. All I remember is that it was an ELO composition, and it sounded like running horses should sound, but I don't think "Fire on High" is it.

If you know, I'd appreciate a response. It will make the next conversation with my wife less zig-zaggy.

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